Advertising
Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.
* Reviews *
Series Review: Ethical Debates"Books in the Ethical Debates series present balanced overviews of the subjects discussed and consider different points of view on the controversial issues raised. ... the series' international content is an asset, offering a broader view of how governments and societies worldwide are grappling with the issues under discussion."
--Booklist
Series Review: Ethical Debates
"The authors address these topics fairly and impartially, with substantial support for both sides of the arguments. Written clearly and concisely, each accessible title begins with a case study highlighting the issues involved before explaining them. ... Short chapters, copious photos representative of the events and situations relevant to the facts provided, fact boxes, viewpoints containing quoted opinions, supporting case studies, and succinct chapter summaries all contribute to the overall appeal and usefulness of these books."
--School Library Journal
Series Review: Ethical Debates
"This series offers factual information focused on various topics that can spark opposing viewpoint discussions. Within every volume are numerous case studies with viewpoints from those directly affected, with no judgmental tone. Each volume explains its topic in further detail, and provides summaries of the topics discussed within each chapter. There are facts sprinkled throughout each section, as well as detailed photographs and illustrations. Since there are some sensitive topics included, teachers and librarians will want to preview each volume. The series provides an initial look at issues that are sometimes considered hot topics."
--Library Media Connection
